Released on: November 29, 2007, 9:35 am

Press Release Author: Nathan Brown

Industry: Non Profit

Press Release Summary: Donations Create Lifetime Cash Rewards for Donors and
Nonprofits!

Press Release Body: CINCINNATI, OH, (November 2, 2007) - The latest innovation in
online giving hit the web this week with the launch of echoDonations.orgT, the first
and only online donation processing website thatrewards donors with Lifetime Cash
RewardsT.

With donations as low as $25--donors are able to begin earning Lifetime Cash
RewardsT for themselves and their favorite charities. The benefit to nonprofits is
exponential by way of the annual cash received and through the increased donor
loyalty gained from receiving their rewards. echoDonations.orgT has taken a
40-year-old donation trust method, merged it with the latest in lean processing Web
technology, and added social media marketing to pioneer the new generation of online
giving.

"No longer is earning cash rewards income and tax breaks from donations
exclusively reserved for the wealthy," said Christopher Hytry Derrington, Board
Member of nonprofitsherpa.org, an organization dedicated to helping nonprofits
through technology and innovation. "Now donors of all ages and financial means
can donate and earn cash rewards to share with their favorite nonprofits. Donors
have the grass root power to change the world.$25 at a time."

echoDonations.orgT leverages Web 2.0 technology to provide lean & secure donation
processing and management. All donations, large and small, that come through
echoDonations.orgT are combined in a single charitable mutual fund, which is
invested and monitored for performance in the market. It is the power of this
complete fund that builds investment return--which becomes Lifetime Cash RewardsT
for donors and charities while building an endowment for the charity.

The back-office tools required to run the web-based mutual fund of
echoDonations.orgT were donated by Alta Financial Technologies, Inc., a Cincinnati
based financial services technology company. "We like working with new
organizations; especially one that is passionate about their cause" said Alta's CTO
Bert Bullock. "We're honored to have the opportunity to donate the use of the
charitable mutual fund software."

echoDonations.orgT, headquartered in Cincinnati, Ohio, is a charitable mutual fund
sponsored by nonprofitSherpa.org. echoDonations.orgT is dedicated to strengthening
nonprofit organizations by financially incentivizing donors to give more to their
favorite nonprofits by offering Lifetime Cash RewardsT for both the donor and
nonprofit organization while at the same time building the nonprofits' endowment.
More information is available at www.echoDonations.org.

Alta Financial Technologies, Inc. is a financial services technology company whose
patent-pending back-office products and services enables the creation of web based,
paperless, mutual funds targeting specific demographics. More information is
available at www.altafinanicaltechnologies.com.

Web Site: http://www.donor.echodonations.org/News/tabid/205/Default.aspx

Contact Details: echoDonations.orgT, Christopher Hytry Derrington, (513.276.4332,
ext 102). chris@echodonations.org.